Service Level: GOLD
The GOLD level service includes:
The Healthcare Marketing Secrets Journal is a monthly journal which will be delivered straight to your door. This journal will include:
- Secrets: The most up-to-date business and marketing strategies will be detailed. Over time, what is most effective in healthcare business and marketing changes. Sometimes, it changes quickly. This journal will keep you in the know of what is working best right now. Especially in digital media, the best strategies change rapidly. Which social media platform is currently the most cost effective? Is video currently performing better than still photos? Is short form video currently better than long form video, or does it matter? This journal is the go-to for the most up-to-date information on healthcare business and marketing.
- Tips: What are the best strategies for acquiring new patients? What are the best tips for retaining existing patients? You don't want to expend all your energy acquiring new patients while losing existing patients through lack of attention or appreciation. How do you keep existing patients engaged with you and your practice? This journal will keep you updated on these tips.
- Strategies: Business owners at times need to think outside the box. That is often difficult in healthcare because you, the business owner, are usually too busy running the business to step aside and evaluate all your processes or brainstorm new ideas of how to be make the patient experience better and more appealing. Are there new healthcare delivery models you should consider? Should you stop accepting Medicare or insurance? What are top performing practices and facilities doing different from you? Should you make changes if your practice is doing well? Could it do better? Is your practice a disrupter of the status quo in your area? Should you consider disrupting strategies? This journal will detail strategies and business processes others are using successfully. You can then decide whether you should incorporate them in your practice.
The Healthcare Marketing Secrets Journal is the only source of such up-to-date healthcare business and marketing information which you can start implementing immediately.