"The importance of numerous, great online reviews to the vitality of a healthcare provider's practice cannot be overstated!"
Ben Holt, M.D.
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This book details the indisputable link between reviews and revenue. It discusses various additional benefits of increased great reviews. Some of the important aspects of reviews covered in this book include:
This is the most comprehensive discussion about online reviews for healthcare providers. Once you read it, you will certainly place a greater emphasis on generating great reviews for your practice.
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"84% of patients trust an online review as much as a word-of-mouth recommendation."
- Inc.com
"A consumer is 21% more likely to leave a review after a negative experience than a positive one."
- Reviewtrackers.com
"81% of patients check your reviews, even if they were referred to you by another doctor."
- Doctor.com
Attention Healthcare Providers! Are you tired of clinics that aren't full? Or are you so busy you are considering adding an assistant or a new partner?
Whatever your practice situation may be, online reviews are vital to your future practice health. No longer can providers just ignore their reviews. Patients are increasingly treating healthcare much more like a consumer business model. Just like they do online research of restaurants, hotels, electronics, service businesses, and other products, they are also researching healthcare providers before scheduling an appointment.
What do they find online when they research you? If you don't know what they find, you need to educate yourself about your online presence. Be sure what comes across in an online search of you is actually what you want potential patients to know.
In addition, you should know what your online reviews are on the various review platforms. Reviews matter to patients, so they need to matter to you!
Whether you want to be busier or have more patients than you can handle, this book will deepen your understanding of how important reviews have become for healthcare providers.
Reviews are an increasingly greater factor patients use to determine which provider to see. As a result, providers who ignore their reviews will see their practices suffer in the not too distant future.
Imagine looking forward to clinic because you know the majority of the patients you are to see are your dream patients. Improving your online reviews results in you seeing more new patients. Therefore, you can be more particular about which diagnoses you prefer to see. There are a number of previously unreported side benefits to online reviews which are detailed in this book. But one of the benefits is that as your great reviews increase, your revenue increases even more.
"After 25 years of a very busy orthopaedic practice, my new patient numbers began to drop. After a self-evaluation of my practice, it became aware that my reviews were a big problem. My rating was 3.0 with only 4 reviews. After 25 years! I researched reviews and educated myself on their importance. I then set out to generate more and better reviews. With some review-generating software changes, my reviews climbed to over 130 reviews in less than 12 months with a 4.9 rating. More importantly, my slow clinics disappeared. I was back to full clinics booked weeks in advance which had been true for almost my entire career. I became a big believer in how important reviews have become for healthcare providers."
- Ben Holt, M.D.
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